Brief 6 Design Context PDF

The final print version typeface is Adobe Caslon however I chose Adobe Garamond as this proved a more readable Serif typeface for online use.

Biblography

Web

Murphy C & Persson N (229) A Web Standardistas Approach. New York. Frendsofed

Type and layout

Baines Phil & Haslam Andrew (2005) Type & Typography, New York Watson Guptil

Bartolo de, C with Spiekermann E (2011),  Explorations in Typography/Mastering the Art of Fine Typesetting. San Anselmo, 101 Edition

Lupton E. 2010. Thinking with type. New York. Princeton

Krause J. 2001. Layout Index. Ohio. How Design Books

Branding/Culture

Davis M .2009. The Fundamentals of Branding. Switerland. AVA publishing

Heller S. 2010. How Graphic Design shapes Popular culture. New York. Allsworth Press

Klein N. 2010. No Logo: 10^th Anniversary, London: Harper Collins

Ollins W. 2003. On Brand, London: Thames & Hudson

Quart A. 2003. Branded The buying & selling of teenagers. London. Random House

Ind N. 2005. Beyond Branding. London. Kogan Page

Gobe M. 2009. Emotional Branding. New York. Allworth

Kornberger M. Brand Society. New York. Cambridge University Press
Boorman N. 2007. Bonfire of the Brands. Edinburgh.  Canongate

Branding in the experience economy .  A thinkpiece published by Branding Consultancy True North January 2013

Print

Ambrose G & Harris P. 2010. The visual Dictionary of Pre-press & production. Switzerland. AVA

Ambrose G & Harris P. 2008. Basics Grids. Switzerland. AVA

Ambrose G & Harris P. 2008. The Production Manual. Switzerland. AVA

Furniture
Volpe T & Cathers B. 2003. Treasures of the American Arts and Crafts Movement 1890-1920. London. Thames & Hudson 
Cathers D. 2003. Gustav Stickley. London. Phaidon

Websites and online  publications

Kelloggs Rice Krispies

http://www.neatorama.com/2011/06/09/snap-crackle-and-pop/

Coca Cola

http://www.coca-cola.co.uk/about-us/history-of-coca-cola-company.html

Saatchi & Saatchi

http://www.channel4.com/news/how-did-saatchi-saatchi-sell-mrs-thatcher-video

Olympics 1968

http://graphicambient.com/2012/07/26/1968-mexico-olympics-mexico/

Pearlfisher - The Art of Luxury Branding

http://www.pearlfisher.com/today/tags/Sophie%20Maxwell

What’s In Store

http://www.interbrand.com/en/knowledge/IQ/2013/iq-whats-in-store

The Brand Gap

http://www.slideshare.net/coolstuff/the-brand-gap

Urban Outfitters

http://www.urbn.com/profile/urban.html

http://www.eyemagazine.com/feature/article/the-steamroller-of-branding-text-in-full

Transmedia

http://henryjenkins.org/2013/03/t-is-for-transmedia.html

http://www.interbrand.com/en/knowledge/branding-studies.aspx

Design context off to print and bind

After a rather intense 48 hours I have finally finished the Indesign document and sent it of to print.  (initially the pagination wasnt working however  had forgot to tick the print blank pages on one of the  menus.)  At least I realised before I sent off.  There were a total of160 pages which make ten sections.  I created a postscript booklet for each range of 16 pages and then saved them as PDFs by opening in Preview.  I then merged the PDFs into a single file ready for print.

This really has been a learning curve from the pagination, page numbering to creating a file that would be correct for printers.

Unfortunately I have already spotted a couple of mistakes but it cant be changed now.

Going forward I plan to email a copy of the book as an interactive PDF, particularly the Studios who answered my survey and also other people who have shown an interest in my dissertation.
For this reason I am going to redesign using a different typeface as although Caslon is 100% great or print it can be quite hard to read online.

I researched the amazing Typophile forum for advise on best Serif fonts for readability.  The verdict is between Garamond, Century Schoolbook, Hoefler and Georgia. So I changed all the typefaces using the find/change in Indesign and did a simple compare on screen  as follows.  (This assumes all recipients will read on a Mac of course)

Caslon was defintitly harder to read than Garamond, the words actually danced whereas Garamond was much easier on the eye.  I think for screen i may go up a point size or two from 10 point.  I tried the other fonts suggested.  Georgia looked a bit clumsy compared to Garamond. it needed more leading.  Hoefler looked too black.  Century School Book again wasn't as easy on the eye.  

From this exercise I have decide to use Garamond for the online version, 11/15.  Also the Univers still works well with this typeface and I wont have to adjust the rest of the layout too much.

  

Brief1/6 flexible logos

http://www.creativereview.co.uk/cr-blog/2010/february/mtv-refreshes-logo

Brief 6 and Brief 5 Page numbering in Indesign

I have been struggling to get the page numbers to start after the contents page without messing the page setting 9which has a knock on to booklet printing and pagination).  I found this really useful tutorial:

basic-page-numbering-with-indesign-cs5

The trick is to turn on Absolute page number in preferneces (which this tutorial doesnt mention)

Then in the pages pallet with all pages selected turn off both the allow pages and spread to shuffle and then select the page you want to start at in the pages pallet menu.  Go to numbering and sections options and enter page 1 in the start page numbers at.

Tips on page numbering

This in fact didnt sort out the pagination out but this tutorial did:

Basically you have to create a separate section called A for the un-numbered pages so that Indesign does not think you have two pages number ones etc.

how-to-get-page-numbering-to-start-where-you-want-it-in-indesign-cs5/

To do list by brief

Sunday 12 May

To do list by brief

Whatever your ambitions or intentions, you should make sure that your work demonstrates and significant understanding of issues relating to message, meaning, audience, context and Function. Analysis of these issues should form the basis of the key deign decisions that you make throughout this project. Documenting your ongoing critical evaluation and selection will form the basis of an effective Design Practice.

Final print slot is Friday 24^th May at 2pm

Brief One

Concept

A unique retail experience called Threads aimed at 12 to 24 year olds.  The experience will be a retail space which curates brands in the same way Urban Outfitters does however it will also incorporate subcultural threads and links including music, video and a social area to share their own ‘Threads’ The space will take advantage of new technology including chips in clothes which activate interactive mirrors and also Smart Phones.  The aim is the educate yong people to the significant cultural heritage which exists behind brands and ecourage them to share their own styles and stories.  In doing so it will subtley point to brands which have fake back stories such as Hollister by not including them in the arrange.  The aim would be to create a ‘teen range’ which will be cheaper then the adult sized counterparts.

Outcomes Bags, tags, signs, mockups of proposed interactive design, tshirts, infographic timeline of the links across time, four subcultures and ten brands.

The subcultures are Mod, Skinheads, Punks and Casuals.

The brands include Doc Martens, Fred Perry, Baracuta, Farah, Ben Sherman, Stone Island,  Gabicci,  Adidas, Lacoste, Vivian Westwood/ Newer brands weekend Offender, Pretty Green which are based on this culture ?  Maybe a record label or Ministry of Sound?  Stiff records?

Brief two

Check all design development blogged

Evaluate

Brief three

Yearbook

See Sarah Pritchard for Design and layout

My role has been concept development and ensuring content details and image quality are correct,

What to put on boards?

Review blogging, get photograph of original Interior Design drawing

Write up meetings. Define what my role has been

Evaluate

Brief four

Tom Furniture student Branding (plus possibly Tim The Photographer)

Finalise final design/typeface/colours for logo/branding with Tom

Agree on Business card content and format

Agree on ‘handcrafted’ label

Agree when Icon will be tested on wood and also how we plan to photograph final products.

additional products such as promo mats, websites, portfolio,

Consider who Tom actually wants to target when leaving Uni/ how he will get funding

Finalise and print out products by Wed 15^th

design boards  20th

Brief five

Dance School prospectus and website design (not development)

Pick up prof from Sim Print

Client sign off proof and chose printer

Extend this content to web design

Aim to print and complete by Monday 20^th  

Brief six Design context

Blog research/ link Vans research from CTS

Finalise content to send to print Monday 20^th to Roger Monday evening.

Get back Friday

Print /laser cut slipcase.

Brief seven

Geek table – Collaborative /promotional

Brief with Sarah, Beth, Baljeet, Sophie, Kirsty, Claudia and Kirsty

Printboards??

Develop Cargo account

Brief eight

Alumni competition brief three boards

Brief one Baracuta Jacket

Great campaign by an iconic 'Mod' brand, Baracuta, with real heritage.  The essence of what  my whole concept wants to tap into but across brands.

The SS13 collection with its first publicity campaign, "SYNONYMUS & ANTONYMUS" talks about the iconic quality and versatility of G9, and its close involvement with music and culture. In the Synonymus & Antonymus campaign, Baracuta G9 is worn and interpreted by couples who are different and opposite both in age and in style or setting. Their passionate choice of the same item of clothing is what brings them all together: showing how the iconic G9 breaks down barriers of age, lifestyle and culture. "Synonymus and Antonymus" tells the story of real people: talents that represent the subcultures of the British scene, which have always worn the the Baracuta G9. Among them is Sir Norman Jay, the baronet DJ and founder of the Notting Hill Carnival, portrayed next to Chris, a Skinhead electrician; the tailor Sam Mingle next to actor and comedian Tony Law; Wayne, a Fifties mod, with Simon, a contemporary mod; Matt, who is a professor and Tomas, who is a student and DJ; Ian, an elderly golfer, and Ian, who is an artist and musician with the band The Correspondents.

 The campaign and the video were conceived by Jocks & Nerds, the new magazine and creative group involved in the art, lifestyle and culture on the British scene.

This is an exerpt from DJ Norman Jay in their history book

THE SIR Standing tall as one of the most influential figures in British contemporary music, Norman Jay is an innovative and pioneering DJ. Having established himself through the burgeoning pirate radio scene in his home city of London, Norman went on to set up his own record label. He continues to work as a DJ both live and on the radio. He received an MBE for services to music in 2002. I am in no way a slave to brands, my style is made up from lots of things. I am very aware of Baracuta’s integral part in British youth culture and style through the generations. British music, youth culture and style are all different strands of the same thing and you can’t have one without the other.

The British youth takes inspiration from lots of different places around the world. We are like Magpies, taking the best from everywhere else and then making it our own. This is what I suppose makes British style unique. Over the years we made the best of what was available. It’s aspirational and always with a modernist twist. Modernism is an attitude, it is about how you go about surviving in the world as it is today. I grew up wearing Baracuta Harringtons

Brief one heritage/ethical/subcultural brands

Fred Perry
I came across this Fred Perry 'Subculture' site which is basically trying to achieve the aims of this brief ie sharing the true stories behind heritage brands.

I found that D&AD had held a student competition in 2010 to create an original and underground viral to drive a diverse and creative audience to the Fred Perry Subculture music website.
http://www.dandad.org/awards/student/2010/categories/7/viral

Farah

Dr Martens

Appropriate words for this brief from Doc Martens
The inventors of the Dr. Martens air-cushioned sole; the Griggs family; every youth subculture that has ever existed – they all have one common denominator, a primal urge to be different. Modern youth culture is now unrecognisable from the 1950s – in some ways from the 1990s even – and yet the next chapters of the history books will be written by exactly the same kind of personalities who penned the memoirs of the first fifty years of subculture. Namely people who want to be individuals, who want to be expressive, rebellious, free-thinking … different. That word again. And when they learn from the footsteps of their predecessors and step into a future of their own making, they might just do it in a pair of Dr. Martens …

drmartensfansite/youthsubcultures



Weekend Offender

Collaboration between Weekend Offender and Ministry of Sound

Ministry of Sound and Weekend Offender have started to become close mates as of late mainly down to the fact we both love to party..and trust me these guys know how to party. Read a little bit more about the brand below..

The Weekend Offender label was set up in 2004 by a creative duo comprising of Sam Jones and Rydian Powell. With vast experience inside the industry, established clothing store owner and agent Sam Jones, together with Rhydian Powell, a graphic designer set apart with his keen eye to fashion -prominent and individual garments, have created visually arresting clothing for like minded people. The Weekend Offender team presents innovative collections to an ever escalating following, synonymously ever increasing their brand profile and presence within the fashion arena. The designs are a culmination of cleverness, quirkiness and vibrancy.

 Inspiration has deviated from a range of subcultures, such as terrace casuals and the acid house scene. Music, film and fun are strong sources of influence which resonate throughout the product lines. The brand ethos states that Weekend Offenders can be anyone and so the designs and the brand continue to evolve and advance with these individual elements in mind.

Ben Sherman
50-years-of-british-style-culture

Stone Island

stoneisland-corporate.com/en/history/

Monkee Genes

Bronx is a store in Huddersfield that Oliver and his mates have started buying clothes from.  They stock some of the above but also Lacoste, Adidas, Diesel,  Luke 1977, Denham, Ma Strum, Victor Inox.

http://rosiemaelang.wordpress.com/

Gabicci

First launched in 1973, Gabicci fast became an underground style leader and embodied a look adopted by the 'Northern Soul' music scene. In the '80's the brand appeared in the early 'casuals' look. Teamed with the hopsack trouser, Gabicci and the iconic metal G quickly became the brand mark of the day. Lately, several key music style leaders and sportsmen have been spotted wearing Gabicci Vintage, and the brand featured heavily in the new Nick Love re-make of the '80's film 'The Firm'. Through this continuing association both with football and the young music scene, Gabicci Vintage is again the brand to be seen in.

This is a great resource for Mod Style

DC owned by Quiksilver

EDWIN

Seve edge japanese denim

A GREAT BLOG POST ABOUT CASUALS

Adidas

shoeclassics

Brief 1 exploring concepts for the retail experince

http://pinso.co.uk/2012/10/the-exquisite-forest/

http://www.behance.net/gallery/Best-Before/328372

http://www.behance.net/gallery/Fred-Perry-AR-Subculture/645451

http://threadsnotdead.com/

An idea emerging for the brand of the retails space is Threads.

Threads can refer to a thread ins storyline, clothes were called threads and also the more current use of threads on online forums.

I have been exploring youth culture, sharing experiences and telling stories.   the Threads could be links back to the 'heritage of certain brands however this would not be a static concept.  The Threads could extend to ask young people buying the brands to share their 'thread' or experience.  this could be via live stream in the stores or You Tube or similar.  Maybe when they see their favourite band wearing their favourite 'Thread' they share a photo.


Threads n Beats  I want the retails experience to go beyond the traditional 'store' it would be a social cultural place where music could be played and you could just hand out there.  Maybe with a 'shake and smoothie bar' comfy chairs and a juke box...the sharing theme could even extend to the music in the store...sharing your ipod playlist.

Threads n Renegades The whole concept is to convey that certain brands have more substance beyond simple style that by identifying with certain clothes you are identifying with something real, withr eal people and history not fake history ie like Hollister whose identity was dreamt up either in a design studio or around a Directors table.

traumgedanken12_web

Brief 6 Setting up the Indesign layout

I have been emailing Roger about the format of the book and have confirmed I want a flat spine hard backed case bound book.  Roger has recommended I don't need to leave more than 1 cm extra for the gutter (to take account of the bind) and that I print the book out in 16 side sections (4 sheets of folded paper with 8 Pages).  Roger needs me send him the printed A3 sheets untrimmed.  I have agreed to get the prints to him by Tuesday 21 May 2013.  So my print deadline is Thursday 16 May.  (This gives me 24 hours after the crit to make any amends which is achievable.)  I have found this printers who will print A3 double sided and Baljeet used them for her portfolio so I know the quality should be reasonable.  They have a two day turn around so if I upload my file Thursday night in theory I should get back before Tuesday.  At a push I can pay extra for a courier and get same day so there is a back up plan (This book is not going to be cheap but hopefully it will be worth it in the long run!)

http://www.doxdirect.com/Paperback-Printing.html

I may get some cheaper copies printed at Leeds Uni to send to people like Simon Manchip and design studios I am still targeting for placement.

Mike showed us how to print booklets to postscript files which I will need to do to get a digital file I can send off to the printers.  At first I thought I would have to set up an Indesign file for
each section but of course the print booklet feature means I can send a range to create a PS file.  I needed an Adobe piece of software of Mike which enable me to print to any format:

I want to make use of all the 'efficient' ways of using Indesign that Mike has shown us so planning is essential.  I want to use the Master pages to set up fixed items on pages such as page numbers.

I have also been brushing up on Grids by looking at the Design Basics Grid book written by Ambrose and Harris and also the Type and Typography book by Baines and Haslam.

When i imported my dissertation from word to indesign I used the show hidden characters to get rid of extra carriage returns and spacing.  I also used the paragraph styles to avoid widows.

This was also a useful post on Adobe help about correct use of em and en dashes and paragraph spacing.
I am also experimenting using a baseline grid which may not be the best way to go.

I think the Adobe Caslon works quite well as this is a text heavy book however I think it needs a San Serif contrast for titles and references.  One of my favourite fonts, Univers works well with Caslon so I am going to go with that.

When i met up with the local printer Keith iIgot a price off him to print 25 A3 sheets full colour double sided and he has given me a quote for £26.  Whilst its is more expensive than Doc he will do it for me same day on Monday 20th May so it gives me the weekend to finalise the content for the book.  Also there are no additional charges for postage, keith has offered to drop it off for me!