Brief 6 Design Context PDF

The final print version typeface is Adobe Caslon however I chose Adobe Garamond as this proved a more readable Serif typeface for online use.

Brief one symbols/icons of subculture

Mods

Scooters/Vespas/Lambrettas

youth-culture-mods-rockers-1960s-1970s

Skinheads

I dont want to associate with the later 70's skinheads who became associated with the National Front and racism.  I want to focus on the early 70's when Skinheads evolved from Jamaican culture/Ska music and were closely associated with the Rude Boy culture.  I think the braces and jeans is pretty iconic

http://surviveandrise.blogspot.co.uk/2011/08/history-of-skinhead.html

Punks

Mohawks and Fanned Mohawks

I'm not sure whether including Punks in the series is a misnomer as they were more know for their DIY approach to fashion as well as Vivian Westwood.  I want to include because later punks have become associated with Doc Martens.

  

This is a useful reference for several styles of subcultures.

yourscenesucks/scenesters


Casuals

Brief 5 Design Development Show Posters and Programmes

This is the research I did for the Ballet Show posters. The Dance School has already called the show 'Rhythm'.  I wanted to create something with movement so started researching hand illustrated drawings of ballet dancers. I also started looking at stock photos for inspiring ballet shots however ideally I would like to use a photograph of one of the existing students  I also considered existing Poster Art and also the content for the poster and the programme.

The problem I had with the Dance School images was the files sizes were not big enough for anything larger than A4.  So I decided to have a play around with effects in Photoshop to see if I could creat the effect I wanted.

The Poster development

The typeface is Bodoni Mutant.  I stumbled across it looking for an irregular font that may convey movement and it works perfectly with this concept.

The portrait format is more effective and elegant than the landscape

Brief1/6 flexible logos

http://www.creativereview.co.uk/cr-blog/2010/february/mtv-refreshes-logo

Brief one Design Development inspiration

Inspiration for how to create stories in the retails space.  I like this idea which was a Fashion Designer's look book
Alice-Fine-AW2013-Lookbook

From the same Design Studio: 

Power-of-Fashion

The simple vector shape and strong colour scheme are all that is needed to support this campaign.

Brief 4 Tom Branding

Tom's photographs which arrived only on Wednesday afternoon before the ctit are absolutely awesome.  A photography student did them who has photographed lots of furniture students work.  They were so awesome that I decided to suggest to Tom that we produce a larger promotional piece.  Initially I was thinking a look book maybe with Japanese binding or binding screws however I think a presentation folder would offer him more flexibility and also the images can be laid out across a table.

I hadnt suggested this up to this point as we just had not got any images of his work and even though we had scheduled a photographer in I had know clue they would be so good. Also Tom is on a strict budget so I wanted to keep it well within budget for him.

Ive found some free templates to get me started with the design.  We have agreed that Tom will laser cut the folders as this has two benefits I dont have to queue for drop in print and also means we can laser cut the logo out at the same time.  I had ordered some GF Smith stock which is a close match to the green we had been using for his branding and Tom preferred that to the Racing Green.

A few ideas for inspiration.  I like the idea of including the wooden business card in the pack.

I have also found some free templates to get me started on printed.com

Brief one Baracuta Jacket

Great campaign by an iconic 'Mod' brand, Baracuta, with real heritage.  The essence of what  my whole concept wants to tap into but across brands.

The SS13 collection with its first publicity campaign, "SYNONYMUS & ANTONYMUS" talks about the iconic quality and versatility of G9, and its close involvement with music and culture. In the Synonymus & Antonymus campaign, Baracuta G9 is worn and interpreted by couples who are different and opposite both in age and in style or setting. Their passionate choice of the same item of clothing is what brings them all together: showing how the iconic G9 breaks down barriers of age, lifestyle and culture. "Synonymus and Antonymus" tells the story of real people: talents that represent the subcultures of the British scene, which have always worn the the Baracuta G9. Among them is Sir Norman Jay, the baronet DJ and founder of the Notting Hill Carnival, portrayed next to Chris, a Skinhead electrician; the tailor Sam Mingle next to actor and comedian Tony Law; Wayne, a Fifties mod, with Simon, a contemporary mod; Matt, who is a professor and Tomas, who is a student and DJ; Ian, an elderly golfer, and Ian, who is an artist and musician with the band The Correspondents.

 The campaign and the video were conceived by Jocks & Nerds, the new magazine and creative group involved in the art, lifestyle and culture on the British scene.

This is an exerpt from DJ Norman Jay in their history book

THE SIR Standing tall as one of the most influential figures in British contemporary music, Norman Jay is an innovative and pioneering DJ. Having established himself through the burgeoning pirate radio scene in his home city of London, Norman went on to set up his own record label. He continues to work as a DJ both live and on the radio. He received an MBE for services to music in 2002. I am in no way a slave to brands, my style is made up from lots of things. I am very aware of Baracuta’s integral part in British youth culture and style through the generations. British music, youth culture and style are all different strands of the same thing and you can’t have one without the other.

The British youth takes inspiration from lots of different places around the world. We are like Magpies, taking the best from everywhere else and then making it our own. This is what I suppose makes British style unique. Over the years we made the best of what was available. It’s aspirational and always with a modernist twist. Modernism is an attitude, it is about how you go about surviving in the world as it is today. I grew up wearing Baracuta Harringtons

Brief one Infographics

I have been researching timeline infographics.  The coolest are interactive ones like this Thomson Holiday one which explores how music has travelled through Dance around the world:

infographic/interactive-music-map

It basically plays across time.  I like the subtle references to the different countries in the background.

This is a vertical timeline of the Egyptian revolution.  I hadnt thought of doing one vertically but this could work.  I think using a limited colour pallet is really effective and I need to identify one for each of my Subcultural threads.

This is an amazing interactive infographics of the Arab Spring conflicts which actuually is a rolling timeline and the tags will actually link you to the Guardian New Report on that event in the timeline.

Apple infographic

Visually intereting from a distance

Another rolling inforgraphic from the Guardian but instead about modern music

Brief 1 Design Development logo

I have been exploring the idea of threads, storylines and links.  These are the initial ideas I have come up with:

This made me think of the 1968 Olympics logo and posters design by Lance Wyman.  I cant believe I have never been on his website before his work is so ahead of its time.  he was doing iconography way before vectors were invented.  definitely going in my Bookmark folder 'Inspiration'

graphicambient.com/2012/07/26/1968-mexico-olympics-mexico/

The starting point was the mandatory five-ring logo that identifies the modern Olympic Games. It was the realisation that the geometry of the five rings could be expanded to generate the number ’68′, the year of the games and with the addition of the word ‘Mexico’ the logotype was created. Mexico 68 clearly identifies the country, the year and the event. The distinct geometric forms suggest early Mexican cultures and Mexican folk-art, and the final design references 1960′s Op Art.
Lance discussing the 2012 logo in Creative Review

Posters inspired by this work

Lovelo-Inline

A free download!

This also made me think of a brief that 10 Associates did for Chapter 8.  It quite a while ago now but still looks fresh.  I like how they have used a range of colours across the brand.

More design development