Brief 4 Tom Bent Identity Module Submission

Biblography

Web

Murphy C & Persson N (229) A Web Standardistas Approach. New York. Frendsofed

Type and layout

Baines Phil & Haslam Andrew (2005) Type & Typography, New York Watson Guptil

Bartolo de, C with Spiekermann E (2011),  Explorations in Typography/Mastering the Art of Fine Typesetting. San Anselmo, 101 Edition

Lupton E. 2010. Thinking with type. New York. Princeton

Krause J. 2001. Layout Index. Ohio. How Design Books

Branding/Culture

Davis M .2009. The Fundamentals of Branding. Switerland. AVA publishing

Heller S. 2010. How Graphic Design shapes Popular culture. New York. Allsworth Press

Klein N. 2010. No Logo: 10^th Anniversary, London: Harper Collins

Ollins W. 2003. On Brand, London: Thames & Hudson

Quart A. 2003. Branded The buying & selling of teenagers. London. Random House

Ind N. 2005. Beyond Branding. London. Kogan Page

Gobe M. 2009. Emotional Branding. New York. Allworth

Kornberger M. Brand Society. New York. Cambridge University Press
Boorman N. 2007. Bonfire of the Brands. Edinburgh.  Canongate

Branding in the experience economy .  A thinkpiece published by Branding Consultancy True North January 2013

Print

Ambrose G & Harris P. 2010. The visual Dictionary of Pre-press & production. Switzerland. AVA

Ambrose G & Harris P. 2008. Basics Grids. Switzerland. AVA

Ambrose G & Harris P. 2008. The Production Manual. Switzerland. AVA

Furniture
Volpe T & Cathers B. 2003. Treasures of the American Arts and Crafts Movement 1890-1920. London. Thames & Hudson 
Cathers D. 2003. Gustav Stickley. London. Phaidon

Websites and online  publications

Kelloggs Rice Krispies

http://www.neatorama.com/2011/06/09/snap-crackle-and-pop/

Coca Cola

http://www.coca-cola.co.uk/about-us/history-of-coca-cola-company.html

Saatchi & Saatchi

http://www.channel4.com/news/how-did-saatchi-saatchi-sell-mrs-thatcher-video

Olympics 1968

http://graphicambient.com/2012/07/26/1968-mexico-olympics-mexico/

Pearlfisher - The Art of Luxury Branding

http://www.pearlfisher.com/today/tags/Sophie%20Maxwell

What’s In Store

http://www.interbrand.com/en/knowledge/IQ/2013/iq-whats-in-store

The Brand Gap

http://www.slideshare.net/coolstuff/the-brand-gap

Urban Outfitters

http://www.urbn.com/profile/urban.html

http://www.eyemagazine.com/feature/article/the-steamroller-of-branding-text-in-full

Transmedia

http://henryjenkins.org/2013/03/t-is-for-transmedia.html

http://www.interbrand.com/en/knowledge/branding-studies.aspx

Brief 4 Evaluation

I literally got the business cards and portfolio folder off Tom the morning of hand in so haven't taken any photographs of the final products but they are in my Module hand in.

Going forward the stock for the folder needs to be heavier than 175gsm as it does tear easily however I am pleased with the concept and the mid green colour blends well with the wooden business cards.  The business cards have been reasonably successful and Tom is really pleased with them I still think we could adjust the typeface so it is more readable . Tome has made 40 business cards all together.  He estimates it will cost £100 for 50 cards including his time which is comparable with the duplex GF smith cards I got printed.

Tom plans to use all the print collateral and also wants me to make him the large label for the End of Year Show as he is hoping to sell his chairs and table.

Overall all the design is accessible to Tom on a low budget and going forward I am going to show him how to update the Cargo website as he is planning to get more photographs after hand in.

I have thoroughly enjoyed working with Tom despite the problems as I really feel I've been able to help him with his PPD and hopefully help him secure a job

Tom's online presence

I have registered Tom on the BCFA website below. I am just waiting for him to confirm this so I can upload his CV and Portfolio.:

Tweaking the CSS on Tom's Cargo account

Brief 4 Tom Branding

Tom's photographs which arrived only on Wednesday afternoon before the ctit are absolutely awesome.  A photography student did them who has photographed lots of furniture students work.  They were so awesome that I decided to suggest to Tom that we produce a larger promotional piece.  Initially I was thinking a look book maybe with Japanese binding or binding screws however I think a presentation folder would offer him more flexibility and also the images can be laid out across a table.

I hadnt suggested this up to this point as we just had not got any images of his work and even though we had scheduled a photographer in I had know clue they would be so good. Also Tom is on a strict budget so I wanted to keep it well within budget for him.

Ive found some free templates to get me started with the design.  We have agreed that Tom will laser cut the folders as this has two benefits I dont have to queue for drop in print and also means we can laser cut the logo out at the same time.  I had ordered some GF Smith stock which is a close match to the green we had been using for his branding and Tom preferred that to the Racing Green.

A few ideas for inspiration.  I like the idea of including the wooden business card in the pack.

I have also found some free templates to get me started on printed.com

Brief 4 Products

Logo and identity

Oak plywood, resin filled business cards and promotional mats accompanied by promo CV/Portfolio piece.

Formal CV

Letterhead

Cargo account

Extending the brief

The photos are so fantastic I am going to make a larger Portfolio Publication.

Harrogate Flower Show promo pieces , tags, postcards

Brief 4 Tom Website

TomBent  Nearly there just need to refine it a bit and add a couple more projects when I get his work.  I want to change the white box arrow keys and make them transparent as I think they look clumsy.

Brief 4 Toms Portfolio Website

Tom really wanted to buy his own Url so I could upgrade a Cargo account for him...he just hasnt got the budget for it so we have decided better a Cargo than no web presence at all.

I have been experimenting with different templates and customising the CSS slightly.  Tom really likes the black background websites however all his photographs will have plain white backgrounds and I just dont think they work.  Thankfully he agreed.

He initially liked this template (Apollo)

 This is now starting to come together.  Its the only free full screen template they do.  Ive added his Cv as a landscape document using the actual stock Tom is going to send off to employers

To do list by brief

Sunday 12 May

To do list by brief

Whatever your ambitions or intentions, you should make sure that your work demonstrates and significant understanding of issues relating to message, meaning, audience, context and Function. Analysis of these issues should form the basis of the key deign decisions that you make throughout this project. Documenting your ongoing critical evaluation and selection will form the basis of an effective Design Practice.

Final print slot is Friday 24^th May at 2pm

Brief One

Concept

A unique retail experience called Threads aimed at 12 to 24 year olds.  The experience will be a retail space which curates brands in the same way Urban Outfitters does however it will also incorporate subcultural threads and links including music, video and a social area to share their own ‘Threads’ The space will take advantage of new technology including chips in clothes which activate interactive mirrors and also Smart Phones.  The aim is the educate yong people to the significant cultural heritage which exists behind brands and ecourage them to share their own styles and stories.  In doing so it will subtley point to brands which have fake back stories such as Hollister by not including them in the arrange.  The aim would be to create a ‘teen range’ which will be cheaper then the adult sized counterparts.

Outcomes Bags, tags, signs, mockups of proposed interactive design, tshirts, infographic timeline of the links across time, four subcultures and ten brands.

The subcultures are Mod, Skinheads, Punks and Casuals.

The brands include Doc Martens, Fred Perry, Baracuta, Farah, Ben Sherman, Stone Island,  Gabicci,  Adidas, Lacoste, Vivian Westwood/ Newer brands weekend Offender, Pretty Green which are based on this culture ?  Maybe a record label or Ministry of Sound?  Stiff records?

Brief two

Check all design development blogged

Evaluate

Brief three

Yearbook

See Sarah Pritchard for Design and layout

My role has been concept development and ensuring content details and image quality are correct,

What to put on boards?

Review blogging, get photograph of original Interior Design drawing

Write up meetings. Define what my role has been

Evaluate

Brief four

Tom Furniture student Branding (plus possibly Tim The Photographer)

Finalise final design/typeface/colours for logo/branding with Tom

Agree on Business card content and format

Agree on ‘handcrafted’ label

Agree when Icon will be tested on wood and also how we plan to photograph final products.

additional products such as promo mats, websites, portfolio,

Consider who Tom actually wants to target when leaving Uni/ how he will get funding

Finalise and print out products by Wed 15^th

design boards  20th

Brief five

Dance School prospectus and website design (not development)

Pick up prof from Sim Print

Client sign off proof and chose printer

Extend this content to web design

Aim to print and complete by Monday 20^th  

Brief six Design context

Blog research/ link Vans research from CTS

Finalise content to send to print Monday 20^th to Roger Monday evening.

Get back Friday

Print /laser cut slipcase.

Brief seven

Geek table – Collaborative /promotional

Brief with Sarah, Beth, Baljeet, Sophie, Kirsty, Claudia and Kirsty

Printboards??

Develop Cargo account

Brief eight

Alumni competition brief three boards

Brief 4 Tom personal branding

As Tom has decided not to set a company up I am rethinking how to brand him personally so he can target companies for jobs:

He need a Formal CV to send off for jobs with a link to his portfolio either online or as a PDF.

He needs a Promotional piece to target places he would like to get a job.  The wooden business cards/mats could be accompanied by a folded CV/Portfolio.  Possibly a booklet or hotdog fold book.

I have had to use photos from the internet but these have given me idea for what shots we will take on the photoshoot nest week.

These are ideas for letterheads/Cv

Brief 4 CV/look book/ inspiration stocks

http://www.behance.net/gallery/Window-Farms-Information-Design-Book/8243003

http://www.behance.net/gallery/R-J-Scott/7098259

A beautifully elegantly executed project by two BAGD alumni Passport

I like of the work is presented and also the simplicity of the concept.  I had already considered using the eco paper I had used for the LoftS pace project.  It represents  Tom's handcrafted sensibility and practice really well.  I have also ordered some GF Smith stock which should work well for this project. Maybe for a book cover... Toms is experiementing with the resin this week so will have a better idea of the colour.