Brief 9 Prospectus Pitch

This was a collaborative pitch done in January 2013 with Claudia Griffin and Jamie Flear.  These boards represent my contribution.

Prospectus Concept development

I started just playing around with text on a journey around a circle

This led me to thinking about markers on a journey; how do you know when you reach a destination.  Google, Facebook and even blogger use a symbol like this.

I experimented with differnet colours and design

We then agree on a green/blue colour which reflected maps

We considered different typefaces

The beauty of the marker is it can be used to hold images and can be used across different themes across the prospectus.

We also contexualised the concept 

The Final Boards submitted for the pitch

Further research Prospectus brief

After researching out initial direction, of connections, maps and journeys I was struggling to get that spake/idea.  I felt it has all been done before and not very well, usually to obviously.  So as a group we agreed to go back to the drawing boards.

I found some interesting ideas from my research on networks:

The logo designed is able to be used across different promotional material very effectively

Another idea was to use the network idea but in a suble way like above so create a pattern to use across 

the Prospectus and other designs.

The further research led me to find this quote:

We all liked it straight away.  It fitted with our journey idea well so we all agreed to go away and work on design ideas around this concept

LCA Prospectus Concept development research