Prospectus Concept development

I started just playing around with text on a journey around a circle

This led me to thinking about markers on a journey; how do you know when you reach a destination.  Google, Facebook and even blogger use a symbol like this.

I experimented with differnet colours and design

We then agree on a green/blue colour which reflected maps

We considered different typefaces

The beauty of the marker is it can be used to hold images and can be used across different themes across the prospectus.

We also contexualised the concept 

The Final Boards submitted for the pitch