Monday, 14 January 2013

Further research Prospectus brief

After researching out initial direction, of connections, maps and journeys I was struggling to get that spake/idea.  I felt it has all been done before and not very well, usually to obviously.  So as a group we agreed to go back to the drawing boards.

I found some interesting ideas from my research on networks:

The logo designed is able to be used across different promotional material very effectively









Another idea was to use the network idea but in a suble way like above so create a pattern to use across 
the Prospectus and other designs.



The further research led me to find this quote:


We all liked it straight away.  It fitted with our journey idea well so we all agreed to go away and work on design ideas around this concept



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