Thursday, 16 May 2013

Brief 4 Tom Branding

Tom's photographs which arrived only on Wednesday afternoon before the ctit are absolutely awesome.  A photography student did them who has photographed lots of furniture students work.  They were so awesome that I decided to suggest to Tom that we produce a larger promotional piece.  Initially I was thinking a look book maybe with Japanese binding or binding screws however I think a presentation folder would offer him more flexibility and also the images can be laid out across a table.

I hadnt suggested this up to this point as we just had not got any images of his work and even though we had scheduled a photographer in I had know clue they would be so good. Also Tom is on a strict budget so I wanted to keep it well within budget for him.

Ive found some free templates to get me started with the design.  We have agreed that Tom will laser cut the folders as this has two benefits I dont have to queue for drop in print and also means we can laser cut the logo out at the same time.  I had ordered some GF Smith stock which is a close match to the green we had been using for his branding and Tom preferred that to the Racing Green.

A few ideas for inspiration.  I like the idea of including the wooden business card in the pack.





I have also found some free templates to get me started on printed.com


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