Brief one heritage/ethical/subcultural brands

Fred Perry
I came across this Fred Perry 'Subculture' site which is basically trying to achieve the aims of this brief ie sharing the true stories behind heritage brands.

I found that D&AD had held a student competition in 2010 to create an original and underground viral to drive a diverse and creative audience to the Fred Perry Subculture music website.
http://www.dandad.org/awards/student/2010/categories/7/viral

Farah

Dr Martens

Appropriate words for this brief from Doc Martens
The inventors of the Dr. Martens air-cushioned sole; the Griggs family; every youth subculture that has ever existed – they all have one common denominator, a primal urge to be different. Modern youth culture is now unrecognisable from the 1950s – in some ways from the 1990s even – and yet the next chapters of the history books will be written by exactly the same kind of personalities who penned the memoirs of the first fifty years of subculture. Namely people who want to be individuals, who want to be expressive, rebellious, free-thinking … different. That word again. And when they learn from the footsteps of their predecessors and step into a future of their own making, they might just do it in a pair of Dr. Martens …

drmartensfansite/youthsubcultures



Weekend Offender

Collaboration between Weekend Offender and Ministry of Sound

Ministry of Sound and Weekend Offender have started to become close mates as of late mainly down to the fact we both love to party..and trust me these guys know how to party. Read a little bit more about the brand below..

The Weekend Offender label was set up in 2004 by a creative duo comprising of Sam Jones and Rydian Powell. With vast experience inside the industry, established clothing store owner and agent Sam Jones, together with Rhydian Powell, a graphic designer set apart with his keen eye to fashion -prominent and individual garments, have created visually arresting clothing for like minded people. The Weekend Offender team presents innovative collections to an ever escalating following, synonymously ever increasing their brand profile and presence within the fashion arena. The designs are a culmination of cleverness, quirkiness and vibrancy.

 Inspiration has deviated from a range of subcultures, such as terrace casuals and the acid house scene. Music, film and fun are strong sources of influence which resonate throughout the product lines. The brand ethos states that Weekend Offenders can be anyone and so the designs and the brand continue to evolve and advance with these individual elements in mind.

Ben Sherman
50-years-of-british-style-culture

Stone Island

stoneisland-corporate.com/en/history/

Monkee Genes

Bronx is a store in Huddersfield that Oliver and his mates have started buying clothes from.  They stock some of the above but also Lacoste, Adidas, Diesel,  Luke 1977, Denham, Ma Strum, Victor Inox.

http://rosiemaelang.wordpress.com/

Gabicci

First launched in 1973, Gabicci fast became an underground style leader and embodied a look adopted by the 'Northern Soul' music scene. In the '80's the brand appeared in the early 'casuals' look. Teamed with the hopsack trouser, Gabicci and the iconic metal G quickly became the brand mark of the day. Lately, several key music style leaders and sportsmen have been spotted wearing Gabicci Vintage, and the brand featured heavily in the new Nick Love re-make of the '80's film 'The Firm'. Through this continuing association both with football and the young music scene, Gabicci Vintage is again the brand to be seen in.

This is a great resource for Mod Style

DC owned by Quiksilver

EDWIN

Seve edge japanese denim

A GREAT BLOG POST ABOUT CASUALS

Adidas

shoeclassics