Brief 2 Unilever's 5 Levers for Change

Inspiring Sustainable living
Motivate people to shift to sustainable behaviour
Identify behavious to change
What can get people to change/ whats stopping them
1.  Make it understood
2. Make it easy/ path of least resistance
3. Make it desirable
4. Make it rewarding
5.  Make it a habit / remind when about to do the behaviour

With 2 billion people add up to a really big difference



Small everyday actions can make a big difference.  Treading a little lighter on the planet
Chosing a Unilever brand makes a very big difference




How people use information to change

1. Information transfer  - News Bulletins
2. Attitude change - how we feel about things.  Advertising agencies use this/  Brand preference
3. Behaviour Change /Holy Grail in Communication - results in people actually doing something

Link between attitude and behaviour

Science doesnt support that this is effective as our behaviour is influenced by many things as well as attitude.  New model considers motivation of people not just attitudes.  What is the most powerful motivator in the persons life what really matters.




The Value chain allows Unilever to understand where their environmental impacts.

Work witha team with Suppliers, customers and consumers.

Small actions add up to a big difference,  a really big difference.



Social revolution is empowering people

Earth hour

Sustainable and equitable growth

Business needs to be part of the solution

The power is Simple don't buy the products.

Globalisation can lift people out of poverty

Concerns over youth employment need to create jobs.

How can I make the world better? Business leaders need to understand the responsibility to provide solutions to issues in the countries.

It is enlightened self interest but makes sense.

175,000 people.

Success of business is linked to the success of the society

Maximise value for all stakeholders, employees and consumers not just shareholder value.

How can we make a positive contribution to society not how can we use the environment and society to be better.  The Sustainable Living Plan.

1 billion people to improve their health and well being.

Source 100% agriculture products sustainably by 2020

Transparency is important

Young people have the courage to change

Young people demanding change crucial to future

Simply not enough to do our best sometimes we have to do what is required.  Winston Churchill





Unilever shower study

Global Action Plan - Power Shower - 15 mins uses 3 times as much water as a bath.  An 8 minute showere uses nearly much water and energy as a bath  costs £918 year

Reduce time or water usage save money on utility bills

Forum for the future

A shower meter.


helping you do your bit to protect the planet.