Brief 2 Campiagn Ideas

I have decided to narrow the Simple Target audience (from to women aged 20 to 54) to 30 to 44 possibly with children.  I am thinking of a three pronged approach:

1.  A general Simple Shower gel five minute shower challenge possibly through a Fitness Centres across the UK

2.  A summer festival campaign which will offer free five minute showers at Family focused festivals across the UK such as Camp Bestival, The Big Chill and Kendal Calling

3. An Education / school curriculum campaign focussed at educating children aged 8 to 12 )key stage 2- 3 about the environmental impact of showers on GHG  

I think the campaign needs to have a 'playful' tone of voice, not negative focusing on the positive impact people can have on the environment,  I think maybe a challenge or pledge would be good however I think 3 or 4 minute showers is a big step when considering the average shower is 8 Min's so I will propose either the five minute challenge or simply taking a minute or two off the time.

I like the idea of small steps, empowering people, people have the power in their hands..
Ideas for Strapline

POW

Power of Water

Power of the shower

Power Shower

Knock a minute of your shower

Save a minute (SAM)

One minute at a time

One minute challenge

Save £ 100 a year by saving a minute a day

Save time and money

Power of  a Woman (POW)

The ONE Challange

One Woman
One Family

One step in the right dircetion

One minute saved

One hundred pounds saved

One billion customers

Take five

Give me five

Five steps to five minutes

I found a link to this a Unilever Competion in the Guardian (March 2012)  ( Seem to sponsor the Sustainable Living Hub  on Guardian could be annother promotional outlet)

guardian.co.uk/sustainable-business/shorter-sustainable-shower-competition-unilever


Quite like the colour changing mat idea as its fun and its a simple reminder.  Could apply to the shower Curtain?