Thursday, 31 January 2013

Brief 4 Photographer Branding

Meeting one 24/01/13

In previous conversations with Tim he has discussed the possibility of me Branding the Commercial side of business however he thinks this ticks over with his regular clients ok. He instead wants to promote the 'creative' side to his practice which will actually present me with an opportunity in turn to be more adventurous.

He gave me a link to his portfolio which is on a website of distinction in that you have to submit your work before they will let you put your portfolio on.

http://1x.com/artist/2186

Some examples of his work







We discussed in general who he perceived his target audience is. He has sold images to Hallmark and Stock photo websites however he would like to promote to the discerning art lover who wants a quality image to hang in their wall (Maybe consider targeting Commercial offices?)

He wants to develop the portfolio and his direction that is an image with depth which stops the viewer and asks questions of the viewer.

I agreed to start researching who was out there and also using the Uni as a point of research.  How were the young photographers promoting their work? What networks were they interacting with?


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