Progress Crit

The crit today was really inspiring as some people had already made some awesome products.  My group was Luke O'Brien, Joe Warburton, Charlotte Bourke Yafet Bisrat and Max Gregory.

I showed the Alumni boards, D&AD Unilever boards, Tom summary development boards, the Dance school book ans summary of brief 1.

I received feedback from Max and Charlotte.  It was really useful.  I had specifically asked for feedback on the Alumni brief as I was handing the boards in.  I will scan in the feedback.  I was able to respond to this and change the boards ready for submission.  Max suggested having another board with highlighting the main identity for the Alumni which would communicate the concept clearly. They also suggested having smaller blocks of text.  There suggestion for more ranges of products is fair for the brief as a whole but to submit the brief only asked to contextualise the publication.

Basically the feedback was I needed to produce more 'physical' products which I already knew especially after seeing the work produced by others.  To be fair my strengths are concept development/ideas and the D&AD brief which is more or less finished had to be submitted based on digital mock ups due to the tight deadline.  I may make a couple of products for this to photograph and possibly hand in.

These were the questions I had prepared:

Questions – Lisa Whitaker Progress Crit
1. D&AD Unilever brief 2 Do you think I should produce some tangible products for this brief or are the mock ups sufficient?
 2. Brief 5 Dance School/ Do you think the type and layout needs further development? (Still need to add some content and some photos). The client has requested the typeface on the cover, any ideas how I could layout better?
 3. Alumni Brief- Please crit boards as I can still develop before had in tomorrow. What do you think of chosen logo?
 4. Brief 4 Branding brief/ I am going to design business cards, a website, promotional items such as wooden mats for in local teashops (the business will be in the Peak District. Any other suggestions? What do you think about wooden business cards for this brief?
 5. Any suggestions regarding the Youth brand brief would be gratefully received as I a still unsure which way to go with this brief but need it to really showcase my love of concept developing and push the range of products from this brief.
Action plan
One idea for Brief 1 which had started to form after seeing Yafet's Fontopoly game was possibly exploring a Brand Game/ something fun.

The strengths are research although I need to have more visual design related research. I need more design development and physical products.

I also need to plan the DC book, form and content.

I do feel slightly intimidated by the volume of hand crafted products some students are making however as much as I admire them, my practice is about concepts, ideas, campaigns and applying interdiscplinary outcomes. Not about making things. So I need to focus on this on not get distracted by thinking I need to hand make products.