Sunday, 17 March 2013

Brief Two Advertorial

To be consistent with Unilever and Simple's usual marketing and promotional campaign I designed an Advertorial campaign.  I wrote the copy using facts and research from the sources documented. in the Design Context blog.

The Science
If greenhouse gas emissions keep rising at the current rate, scientists predict a global temperature rise of 2–6 °C by 2100. A warmer world will lead to other changes in the climate, including changing rainfall patterns,melting ice, rising sea level,faster evaporation and more frequent heat waves. The main link between water and energy is something we experience on a personal level every day,. Every time we shower or take a bath. Amazingly domestic water heating accounts for 5% of UK CO2 emissions and 10 to 25% of our energy bills.

How much hot water do you use in the shower?
To help us think about how much water we use when we shower take a look at the bath below. A daily 8 minute power shower uses a staggering 136 lites of water and costs £918 per year based on a typical family.

What can YOU do about this? 
It really depends what floats your boat and what will remind you to take a shorter shower forever. The ideal 
Waterwise recommends we shower for no more than five minutes a day. If this seems too difficult to achieve, why not just time your next shower and just take a couple of minutes off?

Keep it simple?
In the shower every time you wash with Precious Shower Gel remember shorter showers protect our planet.

Do the maths?
Send for a Precious Shorter Shower Pack and receive a free precious shower gel, how to measure your shower usage and a five minute timer.

Like technology?
Download the Precious Shorter Shower App.

To receive your free Precious Pack and further advice on using less hot water in the shower visit us at www.simplyprecious.co.uk or simply scan the QR code.

I came up with an idea of using a Bath as a simple visual metaphor of how much water showers actually use.  This is a 'measurement' most people can relate to.

The first Advertorial which I submitted mocked up as part of a magazine was a bit more difficult to read.  So I revisted this for submission and made the bath colours darker and also took the capitalisation off.










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