Brief 2 Unilever what the logo means

I've just been reading through Unilever's brand guidelines which were included with the Brief.   I had not realised that each icon within the logo had deep meaning which is attached to the Sustainable Living plan.

Therefore it is important to incorporate the relevant icons with the Simple campaign to reinforce the importance of each icon.

I will think about ways of incorporating the sustainability brand guidelines with the Simple ones...

An icon can be incorporated with a "YOU" the little person icon.