The Green Thing is an environmental charity that uses Creativity vs Climate Change to inspire people to be more sustainable.
In the five years since we launched, our films, posters, podcasts and products have reached over 11m people in 209 countries/territories and inspired our subscribers to save 2.5 times more CO2 than they otherwise would have.
Our latest campaign, in support of the WWF’s Earth Hour, involves creating 23 Posters with world-famous designers, artists and creatives, and publishing one a day from March 1st until Earth Hour on the 23rd.
Each poster inspires people to do one of the sustainable actions chosen by Do The Green Thing’s nine environmental advisors. And it does so using world-class creativity, which we believe is a brilliantly effective tool to seduce, provoke and persuade people to change their behavior for the better.
Michael Bierut has beaten me to it on the Shorten Shower Mission...
dothegreenthing.tumblr.com/post/44530088312/michaelbierut
Cut Your Shower by Michael Bierut 4/23
The shower scene in Psycho is one of the most famous moments in movie history – and it gave Michael Bierut, partner at Pentagram, the perfect way to scare people into cutting their shower short:
“Taking a brisk, water-efficient shower is the best way to start a productive day. And the most famous shower ever filmed was one that was notoriously interrupted. Had Janet Leigh been a bit quicker, she may have made it to the end of the movie!”
WHY?
Cutting 2 minutes off your showering time will save 16,425 litres of water a year – and you’ll still smell just as fresh.
HOW?
Download this Showercast of short, sharp songs to sing in your short, sharp shower.
Other entries include
Feet like cars by Marina Willer 2/23
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