Brief 2 Distribution

To take the campaign beyond the usual retail, magazine and billboard advertising I considered other methods of distribution.  My target audience was women aged 24 to 44, many of which will have a family so I was thinking how to target the children as well as the mother.  this was when the Family festivals came to mind.  It is a real opportunity to show people how it feels to have a five minute shower but in a situation where they would really appreciate one.  If you have ever been to a festival, even the Camp Bestival types, will know what I mean.  You can actually shower however it costs and there are usually long queues to get one.

The campaign will continue with its aspirational rather than instructional theme by 'inviting' people to take shorter showers.  For the submission I only had time to mock up the invites as below.  I also mocked up a two photos so the Campaign could be envisaged in context.

After the submission I decided to try to to make up the small booklet with diamante to put with the bottles and also the invitations.  I thought a more effective and eye catching twist to the campaign was to keep the droplet shape.  The only issue with this was actually mocking them up without creating too much work ie how to cut them, laser cutter maybe?

DESIGN DEVELOPMENT NEEDS adding