Lisa Whitaker

Tuesday, 28 May 2013

Brief 6 Design Context PDF

The final print version typeface is Adobe Caslon however I chose Adobe Garamond as this proved a more readable Serif typeface for online use.

Brief 7 Geek Table Module Submission

Brief 8 Alumni Identity Module Submission

I am submitting this brief as my fifth significant brief as it demonstrates my concept development, design development and a design outcome.

Brief 9 Prospectus Pitch

This was a collaborative pitch done in January 2013 with Claudia Griffin and Jamie Flear. These boards represent my contribution.

The outcomes for the brief could have been extended much more, for example, I could have really developed the print collateral such as bags and tags for the store rather than mocking them up. I also would have liked to explore how to visually capture the timeline/infographic using the books, perhaps tried digital banners or better photographs. I designed about forty different book covers with links to subculture and cultures however the concept could be extended to an even bigger range.

I also proposed using innovative new technology such as interactive mirrors and chips in clothes however did not have time to consider how to visually promote this idea in the retail space.

I plan to take this brief forward to the End of Years show as I think its pulled together a lot of my design research and thinking. It should also make a visually interesting piece for the show.

Biblography

Web

Murphy C & Persson N (229) A Web Standardistas Approach. New York. Frendsofed

Type and layout

Baines Phil & Haslam Andrew (2005) Type & Typography, New York Watson Guptil

Bartolo de, C with Spiekermann E (2011), Explorations in Typography/Mastering the Art of Fine Typesetting. San Anselmo, 101 Edition

Lupton E. 2010. Thinking with type. New York. Princeton

Krause J. 2001. Layout Index. Ohio. How Design Books

Branding/Culture

Davis M .2009. The Fundamentals of Branding. Switerland. AVA publishing

Heller S. 2010. How Graphic Design shapes Popular culture. New York. Allsworth Press

Klein N. 2010. No Logo: 10^th Anniversary, London: Harper Collins

Ollins W. 2003. On Brand, London: Thames & Hudson

Quart A. 2003. Branded The buying & selling of teenagers. London. Random House

Ind N. 2005. Beyond Branding. London. Kogan Page

Gobe M. 2009. Emotional Branding. New York. Allworth

Kornberger M. Brand Society. New York. Cambridge University Press
Boorman N. 2007. Bonfire of the Brands. Edinburgh. Canongate

Branding in the experience economy . A thinkpiece published by Branding Consultancy True North January 2013

Ambrose G & Harris P. 2010. The visual Dictionary of Pre-press & production. Switzerland. AVA

Ambrose G & Harris P. 2008. Basics Grids. Switzerland. AVA

Ambrose G & Harris P. 2008. The Production Manual. Switzerland. AVA

Furniture
Volpe T & Cathers B. 2003. Treasures of the American Arts and Crafts Movement 1890-1920. London. Thames & Hudson
Cathers D. 2003. Gustav Stickley. London. Phaidon

Websites and online publications

Kelloggs Rice Krispies

http://www.neatorama.com/2011/06/09/snap-crackle-and-pop/

Coca Cola

http://www.coca-cola.co.uk/about-us/history-of-coca-cola-company.html

Saatchi & Saatchi

http://www.channel4.com/news/how-did-saatchi-saatchi-sell-mrs-thatcher-video

Olympics 1968

http://graphicambient.com/2012/07/26/1968-mexico-olympics-mexico/

Pearlfisher - The Art of Luxury Branding

http://www.pearlfisher.com/today/tags/Sophie%20Maxwell

What’s In Store

http://www.interbrand.com/en/knowledge/IQ/2013/iq-whats-in-store

The Brand Gap

http://www.slideshare.net/coolstuff/the-brand-gap

Urban Outfitters

http://www.urbn.com/profile/urban.html

http://www.eyemagazine.com/feature/article/the-steamroller-of-branding-text-in-full

Transmedia

http://henryjenkins.org/2013/03/t-is-for-transmedia.html

http://www.interbrand.com/en/knowledge/branding-studies.aspx

Monday, 27 May 2013

Brief 1 Contextualise the retail space

In order to contexualise how the subcultural threads or stories will work across the brands in the retail space I designed some hangers and tags. The colour coding from the Books will be carried onto the labels as stripes. The more stripes a brand has, the more subcultural links it has.