Brief 1 Contextualise the retail space

In order to contexualise how the subcultural threads or stories will work across the brands in the retail space I designed some hangers and tags.  The colour coding from the Books will be carried onto the labels as stripes.  The more stripes a brand has, the more subcultural links it has.

I tried a few variations for the logo on the hanger.  The Telling Stories in the shape worked best, as below,