Brief 6 Newcastle Brown Refreshing honesty?

I came across the new No Bollocks Newcastle Brown Campaign via this article (otherwise its off my radar):

newcastle-brown-ale-no-bollocks/

Its quirky and apparently 'no bollocks' however the British brewery Newcastle Brown is owned by the Dutch company Heineken so there is also a certain irony behind the whole campiagn.

Ticks all the social media boxes:

The ads are short and appear handmade with pixelated images. maybe to add authenticity?

Again adding to authenticity by saying hand photoshopped by underpaid interns!(A bit to close for comfort!)